الثلاثاء، ١٥ يونيو ٢٠١٠

اهداف دورة التجارة الاليكترونية

مدة الدراسة لهذا البرنامج : 60 ساعة – 12 محاضرة - المحاضرة 5 ساعات

الشهادة : معتمدة من مركز البحوث والدراسات التجارية – كلية التجارة – جامعة القاهرة

ومعتمدة من مركز التجارة الإليكترونية والتكنولوجيا

تؤهلك الدورة للوظائف الآتية

1- أخصائي تسويق إليكتروني E-marketing specialist :

2- أخصائي تصدير واستيراد باستخدام شبكة الإنترنت B2B specialist :

3- أخصائي تجارة إليكترونية E-commerce specialist

4- أخصائي SEO specialist :

5- أخصائي دعاية وإعلان باستخدام شبكة الإنترنت Ads specialist

6- أخصائي تعليم عن بعد

7- خدمة العملاء باستخدام شبكة الإنترنت

E-Marketing For international marketing Diploma


By: Khaled Mohamed Khaled & Abdel Razek Mohamed Khaled

How to export , import and market your

Products , Services and information

Using the internet

The 1st-level training schedule include: ( E-marketing Level I )

B2B specialist ( Export and Import Via Internet )

1. Kinds of e-marketplaces (C2C,B2C,C2B,B2B)

2. B2B methodology

3. Incoterms , Shipping and Payment methods

4. Logistics ( customs, shipping, taxes , banks, … )

5. How to export and import your products through B2B Marketplaces

6. Consumer behavior

7. Cost factors

8. Commercial English ,how to write commercial messages

9. NLP in e-marketplaces(title, messages and contents ) (NEW)

10. Conclusion and Q & A

The 2nd-level training schedule include: ( E-marketing Level II )

How to export and market your products , services and information using


google adword

1. Google Adword the Atomic marketing Bomb

2. How to export and market your products,services and information using google adword

3. Article methodology & Article Marketing

4. Preparing golden contents for your website

5. Keyword research and content analysis

6. Analyzing competitors, strategies to compete

7. Conclusion and Q & A.

The 3rd-level training : ( E-marketing Level III )

On page SEO ( On page Search Engine Optimization)

1. SEO and website structure technology

2. How to get ranked in google Top 10 websites

3. On-page optimization ( Top 10 factors )

4. Keyword research and content analysis

5. Internet Search secrets

6. Google analytics , site map and PR tools

7. Conclusion and Q&A .

The 4th-level training : ( E-marketing Level IV )

Off page SEO ( Off page search engine optimization )

1. Link building techniques

2. Search engines and directories submission

3. Social marketing ( Forums, Groups, Facebook, ….)

4. Blogs and eZine marketing

5. Media marketing (youtube , … )

. E-mail marketing (Non-SEO back link tools)


7. Conclusion and Q&A .

E-Commerce applications : (E-Commerce projects )

1. Work at home through PPC Affiliate programs ( Like : google adsense )

2. Work at home through Drop shipping processes to get commission .

3. How to make money through ebay.com and amazon.com

4. How to make money using CJ.com

5. How to make money using PPL (pay per lead)

6. Get paid to survey and to read e-mails

7. Online payments ( electronic banks )

Total Lectures : 12 Lectures – 60 hours

Material used in this diploma:

More than 40 books (soft and pdf ) , CD's , Notebook ,sub domain and more

Who attend this diploma will get:

• One year Free EC Club membership.

• E-mail and forum support for ever .

• E-library password